El Metro
que viene.
Metro is
the city we
we want
promote
The present and future
of urban mobility
As the first means of transport with the lowest environmental impact, metro is the most responsible, accessible and sustainable mobility alternative. A promise of value for the generations of today and tomorrow.
A reflection of the natural
evolution of the city
To modernize the metro is to modernize the city it connects us to. Technological innovation and Big Data shape the new, more digital and intelligent 4.0 station model. A space on a par with metros such as New York, Shanghai or Paris.
The true social environment
where we all fit
We democratize access to information and support the business fabric by offering an effective communication channel. Brand investment generates a direct positive impact on citizens.
The most
effective for
a new way of
communicating
More digitized environment
from Spain
Less visual saturation with more digital media: 1,900 square meters at your disposal. The first JCDecaux metro in digitization in Europe.
Digital displays such as never seen before
Bigger, sharper and more energy-efficient: the perfect frame to show off your brand’s creativity.
The first 100% data-driven
space in Spain
We incorporate Wi-Fi sensors in all our media to measure close prints in real time.
The new
offer
ICONICS
Enveloping spaces of
a spectacular impact
Nuevos soportes
Icónicos columna
Icónicos columna
Icónicos columna
New media supports
Iconic column
4 columns of 15m2. With 4 screens per column, we create a multi-faceted and anamorphic impact
Iconic vertical and horizontal
12 screens of 20m2 on average of different sizes to create immersive, interactive and synchronized spaces
Iconic curves
2 twin screens in curved format to cover 45m2 of maximum spectacularity
New products
CINEMA
Premium coverage
Created exclusively for a
greater impact on platforms
142 screens
Maximum notoriety
moments of waiting
34 stations
A format of great dimensions
at key stations
43% coverage
DS
Maximum coverage
and frequency
